Privacy Policy

When your data is collected and why
When you fill in a contact or registration form on our website, you are asked to provide your name, address and email address. We use this to send out your VIP Card, and to contact you with marketing material if you have consented to this. If you contact us, we may keep a record of that correspondence.

If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for up to two years. Please visit the Cookie Policy page for more information.

Embedded content from other websites
Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracing your interaction with the embedded content if you have an account and are logged in to that website.

Like many websites we use Google Analytics to collect anonymous data about the users of our sites, such as how often they visit, what pages they visit, what time they visit, how long they stay, and what country they are visiting from.
This data is collected using cookies and from your IP address, and the resulting statistics are used for the following purposes:

  • Improving website usability
  • Tracking the success of marketing campaigns
  • Pattern analysis

You can prevent Google Analytics from collecting this information by installing the google opt-out browser addon:
We also monitor customer browsing habits through a WordPress-developed capability called Jetpack. This will retain analytics about website use on the WordPress servers.

Who we share your data with
When you contact or register with Mum to Mum VIP Card, your data is not shared with anyone else, and it is not handled outside the UK.

How long we retain your data
The information you give us to register your membership with Mum to Mum VIP will be retained for the duration of your membership. If you do not renew your subscription or cancel it, we will retain your data for a period of 12 months.
If you leave a comment, the comment and its metadata are retained indefinitely. Information sent over via the contact form will also be retained indefinitely for future reference, unless you request otherwise.

What rights you have over your data
If you have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Where we send your data
Visitor comments are checked through an automated spam detection service. Your submitted details are stored in a data centre as described below.

How we protect your data
We treat all data with the utmost care and take appropriate steps in compliance with data protection regulation to ensure it is kept safe. It is stored within our host provider’s data centre.

  • All data we collect is done so over encrypted connections (https).
  • All data is stored behind state of the art firewalls, managed by our host provider’s security team.
  • All data is access controlled to ISO27001 standards via our host provider.
  • All systems storing personal data have access logging maintained by the host provider.
  • All systems are subject to regular penetration testing and are monitored for vulnerabilities and attacks by the host provider.

Data Breach Procedure
Affected customers will be notified as soon as we are made aware of any data breach by our host provider.

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